Lonely Whale

Lonely Whale

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About

Lonely Whale is an incubator for courageous ideas that drive impactful market-based change on behalf of our ocean. Inspired by the power of community to create the change we need to ensure a healthy planet, we are working towards a new era of radical collaboration, together facilitating the creation of innovative ideas that push the boundary on current trends in technology, media and advocacy that positively impact the health of our ocean.

We're founded on the principle of radical collaboration.
Radical collaboration means that every campaign and initiative we support must have at least one partner. While collaboration is easy to say and hard to do, we are committed to working across organizations to scale success. Why? We are more effective working together than if we choose to act alone. We learn more when we work together, we avoid recreating the wheel, and we also have the opportunity to streamline communication to our audiences and supporters driving further impact. In our opinion, failure only happens when we fail alone.

We strive to act and talk like a leading brand.
Brands do one thing really, really well - they get us to buy what they are selling. How? Brands are constantly learning who we are and what we like so that they can align their creative and PR strategies around our desires, hopes and dreams. In thinking like a brand, we can build stronger and more impactful campaigns that speak to the hearts and minds of individuals and also create an affinity for a healthy ocean. Essentially, we are rethinking the way ocean health organizations “sell” a healthy ocean.

We believe that “safe" campaigns and ideas won’t save our ocean.
That’s why we are constantly challenging ourselves and our partners to push the edge of what we think is possible. We won’t cease to innovate before we've created a healthy ocean. Until then, we are dedicated to delivering the energy and creativity needed to match the scale of the problem.
We are not willing to stand by and watch our ocean fill with more toxins. We assume you aren’t either, which is probably how you ended up here. Think you have an idea that could change the world? We’d love to hear about it and help bring it to reality.Lonely Whale is an incubator for courageous ideas that drive impactful market-based change on behalf of our ocean. Inspired by the power of community to create the change we need to ensure a healthy planet, we are working towards a new era of radical collaboration, together facilitating the creation of innovative ideas that push the boundary on current trends in technology, media and advocacy that positively impact the health of our ocean.

We're founded on the principle of radical collaboration.
Radical collaboration means that every campaign and initiative we support must have at least one partner. While collaboration is easy to say and hard to do, we are committed to working across organizations to scale success. Why? We are more effective working together than if we choose to act alone. We learn more when we work together, we avoid recreating the wheel, and we also have the opportunity to streamline communication to our audiences and supporters driving further impact. In our opinion, failure only happens when we fail alone.

We strive to act and talk like a leading brand.
Brands do one thing really, really well - they get us to buy what they are selling. How? Brands are constantly learning who we are and what we like so that they can align their creative and PR strategies around our desires, hopes and dreams. In thinking like a brand, we can build stronger and more impactful campaigns that speak to the hearts and minds of individuals and also create an affinity for a healthy ocean. Essentially, we are rethinking the way ocean health organizations “sell” a healthy ocean.

We believe that “safe" campaigns and ideas won’t save our ocean.
That’s why we are constantly challenging ourselves and our partners to push the edge of what we think is possible. We won’t cease to innovate before we've created a healthy ocean. Until then, we are dedicated to delivering the energy and creativity needed to match the scale of the problem.
We are not willing to stand by and watch our ocean fill with more toxins. We assume you aren’t either, which is probably how you ended up here. Think you have an idea that could change the world? We’d love to hear about it and help bring it to reality.
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