5 Ways Non-Profits Can Fundraise During Covid-19

by Simba 2 min read

Even if your non-profit has run out of money during COVID-19, we believe you can still get to the other side stronger with our fundraising tips. COVID has affected everyone on earth in some way; we have a lot of empathy for each other right now. There is a great urgency to help those in need, which is why this is the perfect time for your non-profit to start fundraising. Here are our five go-to fundraising ideas:

1. Make use of video

Non-profits need to build trust and credibility to maintain long term relationships. People are more likely to donate if they have confidence in what you are doing. Marketers see the highest return on investment when making use of video marketing. Video is extremely versatile and provides people with a picture of what’s happening, and it’s easy to share across all your platforms. When your content is shared across multiple platforms, it has the highest chance of visibility.

2. Online raffles

Raffles have not died out just yet. People have a “what’s in it for me mentality”, and online lotteries are a great way to pull on those heartstrings and bring in that extra money that your non-profit needs. The key is to offer a prize that would appeal to the most diverse audience; by doing this, it increases the number of tickets that you can sell. Additionally, online raffles will grow your mailing list, which will give you opportunities to market beyond the raffle. If you don’t have the money for a prize, why not ask a big organization to donate a prize, this could be great PR for them.

3. Athletes are effective fundraisers

Traditionally marathon runners have always been sort after by charities. Runners have to start raising money 1-6 months before the race to reach their donation goal. Just because we are in lockdown doesn’t mean you can’t host an event. Runners all over the world have been raising funds for COVID 19 reliefs. Iron man has even launched a highly successful virtual triathlon series. Why not host a running event to raise money for your charity?

4. Micro-Influencers

Micro-influencers are becoming increasingly popular, especially with Generation Z users online. Micro-influencers are online users with a following of between 1000- 30 000 people. They usually have a very loyal following within a particular niche, forming a relationship with them may be a way to introduce your non-profit to a new donor base. The latter have non-traditional relationships with Causes they support. If what you stand for lines up with their values, you shouldn’t have any trouble gaining support. Gen Z users are 42% more likely to donate to your organization after volunteering, so you need to have some volunteering opportunities open for them.

5. Online Webinars

Webinars are online events that connect people anywhere in the world to a digital space. It is one of the best ways for your non- profit to stay active during these times. It is an excellent way for your organization to tell its story, update donors, recruit additional volunteers and to connect with potential donors.